Vanity number search should be tied to your business goals. The primary goal, most of the times, is to increase sales. If increasing sales is the objective, then you need to study how your customers currently find out your business, where they search, how and where they see your ads, are they looking for estimates, or doing comparison shopping. The vanity number search should be to entice your customers to look at your business first before they explore other options. Most of the time first business they approach is with whom they do business, given the customer services provided is excellent and pricing is as expected.